Tokenomics case review: B2B & B2C blockchain solutions

Tokenomics case review: B2B & B2C blockchain solutions

How we made guidance that optimizes Clients current business model and facilitates a seamless transition to a DAO.

Introducing our new Medium category — a review of our Clients’ cases!

Our first case centers around Tokenomics for one interesting and well-known company.

Tokenomics is the backbone of any blockchain project, influencing its viability, sustainability, and user adoption. Our case studies will shed light on the thought processes, methodologies, and innovations that contribute to crafting robust tokenomic models.

About the Client

Our Client is a technology company offering various B2B and B2C solutions in the blockchain and cryptocurrency space. Their services include a white-label cryptocurrency exchange platform (BaaS), custodial crypto-processing services, and a mobile crypto-banking solution.

Client’s products aim to facilitate the adoption of cryptocurrencies and decentralized finance (DeFi) tools, providing accessible and secure solutions for businesses and end-users alike.

Collaborating with the Client allows its customers to effortlessly provide advanced crypto services, fostering the expansion and uptake of digital assets and decentralized technologies.

Challenges faced by Client
The Client wanted to:

  1. Acquire a comprehensive tokenomics solution that optimizes both their current business model and facilitates a seamless transition to a decentralized autonomous organization (DAO).
  2. Get guidance to establish stakeholder incentives, governance rules, and ensure long-term sustainability due to limited experience in tokenomics.


We made the first call and immediately defined the goals, what the Сlient wants to get from tokenomics and what time frame we can count on.

We set next goals:

  1. Foster cryptocurrency and DeFi adoption with accessible, user-friendly solutions for businesses and end-users.
  2. Decentralize the business to increase financial efficiency and resilience against regulatory restrictions and interventions.
  3. Incentivize user participation in the platform’s development by profit distribution and active stakeholder engagement in decision-making.
  4. Implement effective value-capturing mechanisms and attractive token utilities to ensure long-term stability and incremental value for token holders.
  5. Establish a balanced governance system, allowing significant DAO contributors to impact the platform’s future development.

Our solution and results

Our solutions contributed to securing long-term sustainable growth for the Client and its ecosystem. What did we do?

  1. Developed a comprehensive tokenomics model that aligns with the Client’s business model, incentivizes user participation in the platform’s development, captures value from all company products, and fairly distributes it among stakeholders.
  2. Designed and established a DAO governance structure that involves dedicated stakeholders in both operational and strategic decision-making, engaging significant contributors for effective platform governance.
  3. Created a comprehensive three-year decentralization strategy in collaboration with the client, encompassing a long-term governance plan, transitioning from centralization to decentralization, and targeting increased financial efficiency and resilience against regulatory restrictions and interventions.
  4. Developed a technological stack plan for the seamless integration of blockchain technology, to be implemented in alignment with the decentralization strategy in the future.
  5. Provided guidance on selecting an optimal technological stack, including choosing the most suitable blockchain platform, L2 solutions, and other essential technologies
  6. Conducted a financial model and unit economy analysis, providing a clear understanding of the company’s ecosystem.
  7. Conducted a comprehensive valuation of the company and its token, supporting its attractiveness to investors and token holders.

We successfully designed and developed a robust tokenomics model that effectively captures, distributes value, and incentivizes user engagement, participation, and loyalty. Thereby increasing the platform’s appeal to investors and token holders.

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